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Online Panel & Data Collection - Panel Quality
A strict process is adhered to that ensures the highest level of panel integrity so you can trust the data we provide to you. Some of the methods employed to ensure integrity include:
- Members only receive survey invitations after they have double opted-in
- Only one panelist account per household. Suspicious email addresses, domains and IP's are blocked. Online survey takers that are known to have provided inaccurate data are blocked thereby increasing panel integrity
- Ongoing analysis to ensure accurate responses - assess and remove panelists who provide the same response or pattern of responses throughout the online survey
- Minimum time thresholds proactively weed out responses that appear to be the result of fast, careless answering as well as minimum number of words in open ends
- Panelists randomly contacted through the call center to verify membership and demographics
- The number of surveys a panelist can complete is limited to four in a month and no more than one per week. This reduces panelist fatigue and extends the lifespan of a panelist.
- Active communication with panelists through a quarterly newsletter.
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